As Art Director and Email Developer for a beloved national bookstore, Zane Hatton relies on a tenacious work ethic and passion for clean design to produce content that delivers results. Using layout skills honed in the bustling NYC magazine industry, his digital assets have helped garner email conversion increases of more than 200%, as well as click-through rate increases of more than 46% for multiple clients. He has also served as a champion for work efficiency by implementing multiple digital project management systems throughout his career. When he’s not helping companies achieve open rates above the industry standard, Zane enjoys baking, reading, hiking, and falling down the occasional YouTube rabbit hole.